With Ferragosto just around the corner, millions of Italians are getting ready for their summer holidays. But summer 2025 brings with it a significant change: more and more people are choosing to travel sustainably, with a renewed focus on the environment and local communities. Let’s explore how travel habits in our country are evolving and what the most eco-friendly choices are to enjoy a relaxing break without harming the planet.
Italy moves towards more responsible tourism
According to the 2024 report by ENIT (Italian National Tourist Board), over 75% of Italians are interested in destinations that promote environmental and social sustainability. The trend is clear: people prefer less crowded destinations, especially in the low season, to reduce overtourism that in recent years has put many tourist areas under pressure.
The desire for slow tourism, travelling at a relaxed pace to truly immerse oneself in a place, is on the rise. Slow tourism allows visitors to better appreciate the territory, reduce CO₂ emissions, and support local economies more directly. There is growing demand for authentic experiences, close to nature and local culture.
How are Italians getting around? The return of trains and green transport
Transport is a key factor in making a holiday sustainable. In 2025, data from Ferrovie dello Stato show a 15% increase in train travel compared to 2023, especially to regions such as Tuscany, Puglia, and Sicily. The train is one of the means of transport with the lowest environmental impact and helps avoid traffic jams and summer driving stress.
For those who enjoy getting around independently, the use of bicycles and electric scooters is on the rise, especially in tourist locations equipped with cycle paths and dedicated infrastructure. In Tuscany, for example, new bike routes have been inaugurated connecting historic villages and nature trails.
Electric cars are also making great strides in Italy: with over 30,000 public charging points now active, choosing a green vehicle to reach your destination is increasingly easy and convenient.
Where to go? Italy’s most sustainable summer 2025 destinations
Many Italians are opting for lesser-known destinations full of charm and nature, avoiding the usual overcrowded spots. Among the most popular:
- Villages in Marche and Abruzzo: places like Offida (AP) or Santo Stefano di Sessanio (AQ) offer unspoiled landscapes, authentic traditions, and eco-friendly accommodation.
- The less-frequented coasts of Sardinia and Calabria: beaches such as Bosa Marina (Sardinia) or Scilla (Calabria) combine natural beauty with environmental respect.
- Protected areas and national parks: such as the Abruzzo, Lazio and Molise National Park or the Dolomiti Friulane, ideal for lovers of active tourism and untouched nature.
In addition, destinations such as San Teodoro (Sardinia), Formia (Lazio), and Marciana Marina (Tuscany) are among the municipalities awarded the Blue Flag, recognising environmental quality and sustainable beaches.
Eco-friendly accommodation: an authentic and responsible experience
Sustainability also extends to accommodation. Agriturismos, B&Bs, and hotels adopting eco-friendly practices are increasing, offering hospitality that reduces environmental impact through renewable energy, recycling systems, and zero-kilometre products.
According to Ecobnb data, in 2025 demand for green accommodation grew by 25% compared to 2023, with more travellers choosing certified, environmentally conscious facilities. These places often offer activities connected to local culture, such as craft workshops, traditional cooking classes, or nature excursions, enriching the journey with unique experiences.
Conclusion: a summer of responsibility
Sustainable holidays are no longer a passing trend but a true shift in the way we travel and spend our free time. Italy offers an extraordinary heritage to discover with respect and care, and summer 2025 is the perfect opportunity to embrace more conscious choices.
Travelling sustainably means not only reducing your environmental footprint but also enriching your experience, supporting local communities, and helping protect a unique heritage. Every small gesture counts: it’s our way to ensure Italy’s beauty can be enjoyed by future generations too.