Innovation, AI, KPIs and sustainability in B2B marketing.
On 18 June, TreeBlock participated in B2B Marketing – THE CIRCLE | Dati una Mossa! at the Hilton in Milan.
The event, co-organised with switchup_group, sevendata_official and the law firm of eleonoramataloni, offered a new and exclusive format for exploring the most relevant topics in B2B marketing.
Industry experts gathered to explore crucial topics such as innovation, Artificial Intelligence (AI), sustainability and data-driven strategies in the B2B Marketing.
On stage with us were experts such as Fabrizio Vigo from Sevendata (Strategic Data), Gaetano Biondo (Operational AI), and Eleonora Mataloni (The Paradoxical Nature of AI).
During the event, our CEO Stefan Grbović addressed the topic of ‘Competitive Sustainability’ in B2B Marketing.
He explored how KPIs, environmental impact, and reputation can become key drivers for business success. In addition, we delved into crucial topics such as ESG metrics that affect the income statement, use cases, and guidelines for integrating sustainability data into decision-making processes.
Our presentation highlighted how TreeBlock, thanks to its technology and satellite data collection, can support B2B marketing companies.
How? By monitoring and managing sustainable performance, offering scalable solutions for optimising business processes.
Thanks to Switchup Group, Sevendata, and Eleonora Mataloni, we also discussed best practices, real-life cases, and operational tools that can make companies more competitive, innovative, and sustainable.
In conclusion, the event offered networking opportunities with B2B marketing experts and highlighted how data and AI are essential for addressing future challenges.
Find out more about how data, sustainability, and KPI-based strategies can guide your business towards a more innovative and sustainable future.
Contact us today to learn more about our services!
