In Turin, tennis returned to the spotlight. The 2025 edition of the Nitto ATP Finals was not only another confirmation of Jannik Sinner’s greatness, but also proof that a global sporting event can become a sustainability laboratory. While the rallies echoed inside the Pala Alpitour, outside the arena a city was taking shape that experiments, innovates and breathes a little easier.
Sustainability
The most tangible initiatives come from the event’s official sustainability programme, developed by the ATP, Nitto, FITP and the Municipality of Turin.
One of the symbols is the urban art project created in collaboration with the artist MrFijodor, already featured in previous editions with murals painted using Airlite paints: materials that purify the air and help reduce urban pollutants. The decision to link art and sustainability is simple but powerful: the city gains a permanent artwork and, at the same time, a concrete environmental improvement.
Fan experience + sustainable awareness
In the Fan Village of the Nitto ATP Finals 2025, sustainability is not a secondary theme but a structural element of the public’s experience:
Interactive games with environmental messages
The tournament featured activations such as the Butterfly Wall and the BATAK Game, designed to engage fans on sustainability topics. According to the ATP Tour, these games are not only entertainment but simulate the collection of sustainable actions for the planet.
By taking part in two of these activities, fans could receive a prize from the “Prize Corner,” turning environmental education into a playful and engaging moment.
Sustainable mobility and transport
Ticket holders were offered sustainable public transport options: according to the official site, free public transport was provided for certain tickets and staff through partnerships with GTT.
These measures help reduce the travel-related impact of the tournament, a significant contribution given that mobility is an important source of emissions.
What TreeBlock can bring to events of this scale
- ESG measurement and reporting
Build precise dashboards on emissions, energy, waste, mobility and suppliers. Not just data: insights that help organisers improve year after year. - Smart mobility for the public
Design solutions to drastically cut transport emissions:
– electric shuttles,
– partnerships with micromobility providers,
– digital integration of tickets with public transport. - Materials and circular supply chains
Support in choosing suppliers, low-impact packaging, reuse and recycling of event installations. - Digital engagement
Apps, challenges, gamification: make sustainability part of the fan experience, not a footnote. - Urban legacy
Green installations, living walls, micro-forests, green spaces in schools: lasting interventions that remain for the city, just like the Green Art Wall.
Conclusion
The ATP Finals Turin 2025 show that elite sport and sustainability can grow together. Turin has become a laboratory of solutions — a stage where innovation meets sport. Organisations like TreeBlock can be the technical and strategic partner that turns these experiments into sector standards.